They’re not just good looking, they work: photos attract double the interaction of text-only posts.
People follow more brands on Pinterest than Facebook or Twitter.
The implication?
If you want to brand your blog, use image-based Pinterest to build your fan-base.
As well, Instagram is on track to overtake the success of Facebook based on the rate of up-takers. So to help build your blog’s reach, sign up for an account.
Mashable put together this kooky infographic to visualise these stats (I doubt I’d be sharing this if it were text only, which proves the point that images add interest):
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Can’t really tell what the statistic would be in videos vs pics but I would have thought that videos are less popular than pics… simply because it takes time to view a video (you can’t compress its duration), and you’re likely to miss something if you skip through, whereas with a pic you can easily decide how much time you dedicate to viewing it. At least in my case I’m more likely to read a blog with pictures than one with videos (not to mention that video viewing requires a better internet connection, that you are able to listen to content as opposed to just view it silently)…