retail spaces

Spell & The Gypsy Collective’s Byron Bay concept store

When an online store goes ‘bricks and mortar’ it’s always exciting, but when it’s a fashion label full of boho luxe prints and fabrics, it’s something else!

Spell & The Gypsy Collective was created by Aussie sister duo Isabella Pennefather (who was called Spell when she was young) and Elizabeth Abegg. Featuring floral prints and floaty fabrics inspired by ‘far-off places, vintage treasures and childhood memories’ this brand has developed a name for itself around the world as a boho fashion muse.

I was fortunate enough to hear Elizabeth speak at Business Chick’s 9 to Thrive event in 2016. It was very special to hear about the behind the scenes of Spell and their journey so far.

So when I heard that Spell had opened a Byron Bay concept store, and I saw the incredible interior, I fell in love with the brand all over again!

The store in Byron Bay has used the modern boho aesthetic of the fashion brand, that so many women love, to inspire their interiors. With a neutral base, the sisters have used natural materials, such as wood, feathers and leather, teamed with quirky accessories and decorations, including stunning 200-year old Moroccan doors! A few other stand out pieces are the picture-perfect cactus garden and the antler-chandelier.

As Elizabeth and Isabella explain:

“We’ve always been inspired by far-off cultures and beautifully time-worn natural materials. The space is an eclectic mix of contrasting surfaces and eras—clean white resin floors paired with 200-year-old Moroccan doors.”

This space is definitely a must-see next time you’re in beachy Byron Bay – I really have to get up to Byron myself… maybe 2017 is the year!

Drool on…

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Photos: Lynden Foss. Styling by Tahnee Carroll. From here.

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