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Hunting for George launch Melbourne experience store

They are one of Aussie retails’ biggest success stories, recognised in the likes of ‘Telstra Victorian Small Business Awards’, ‘Top 50 People in E-Commerce 2017’ and ‘Online Retail Industry Awards 2017′.

But not ones to sit on their laurels, co-founders and sisters Jo Harris and Lucy Glade-Wright have (as of today!) again brought something fresh to the interiors market.

Their online homewares and giftstore Hunting For George is ‘popping up’ at Highpoint Shopping Centre, making it the brand’s first ‘experience’ store.

The bricks and mortar concept not only features the much-loved brands that Hunting for George is known for, but also exclusive brand showcases and a design studio for in-store styling advice, workshops and events.

Interior designers Therefore Studio lead the design, with a goal of reflecting the approachable personality of the online store, while providing flexible areas to hold workshops and the mini design studio.

As Therefore Studio Director Alex Lake told us:

The space has been carefully curated to also tell a story that echoes the artists and designers that the brand represents.

Sustainability was also a considered component of the design.

All materials selected were based on a re-usable pretence, including flat-pack shelving, which can be stored away, and soft, natural fabrics that can be used for future styling and events. 

Meanwhile, Lucy and Jo say the activation allows both their loyal and new followers to immerse themselves in their brand.

We want our customers to really enjoy their experience with us and we’ve created a space that allows them to be inspired, chat to our consultants, have a cup of tea and just relax and enjoy the moment. 

I like the sound of that!

The stores hosts a collection of more than 50 brands and designers, including Hunting for George’s signature line of homewares (think art prints, textiles and furniture) as well as some of my personal favourite brands, like Uashmama, Pop&Scott, and Armadillo & Co.

Over the coming months, creative workshops will be hosted at the space, including book signings, styling sessions & exclusive product launches to name a few (stay tuned!!). 

While we’re in store, we can also enjoy T2 iced tea, thanks to a collaboration between the two brands.

So get yourselves in there before the doors close in February and experience the best in accessible Australian design.

Take a look!

Images courtesy of Hunting for George

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