What better way to launch a new business than with a photo shoot? The clever founder of Sydney’s NOD, Lauren Esplin, brought together a number of Australian designers for a bedroom inspiration photoshoot.
The photoshoot features the products and designs of celebrated homeware designers Kip & Co, Olli Ella, Milkcart, Bramwell Designs, Major Minor, One Two Tree and Staple & Seed and showcases NOD’s gorgeous range of environmentally friendly, hand-painted headboards.
The new patented design headboards are ideal for ensemble beds and feature fresh colours and patterns. Lauren says said her desire for a fresh bedroom inspired her new range of decorative modular headboards.
“I had a chunky upholstered headboard that sat on the floor behind our ensemble bed. I recently felt it no longer reflected my taste or suited our new bedroom linens. I also found it collected a lot of dust. My husband suffers from asthma and was constantly sneezing and snoring despite frequent cleaning. To find a creative solution to our problem, I decided to combine furniture design with my passion for art.”
Ms Esplin said her range of headboards, which are made from lightweight eco-balsa tiles, stick directly to the wall – saving valuable floor space.
I’m impressed to hear that NOD’s headboards ‘stick’ directly to the wall and can be removed and replaced as your linen and design preferences change.
Ms Esplin said her decision to collaborate with other designers on the launch was cemented when she read about big business stealing ideas from smaller designers.
“I wanted to connect with and showcase the work of some of my favourite local designers. There is a lot of talent in Australia, and with our weak dollar pushing up the price of exports, there really has been no better time to buy locally,” she said.
The shoot took place in Sydney at Switchboard Studio, St Peters and was styled by Lauren Esplin and shot by David Collins Photography.
NOD Headboards are available in all sizes to suit Australian-standard ensembles. Range includes designs for kids and adults, with prices starting from $159.
