I first came across Mapiful a year or so ago and immediately shared it with my family. Having grown up in England and emigrated as a family to Australia, we have a strong connection to and love for our birthplace and former home; Oxford. We love maps and the stories that they bring out.
“We had been talking for a while that we should try and build something together and see if it is possible to build a fully automated business working on a global market. We thought of it kind of like a bizarre challenge,” explains Edvin.“The fascinating thing about maps, that eventually evolved into Mapiful, is that it is basically just generic informations about roads, streets, coordinates and stuff. Pretty much like a huge spreadsheet, but visualised.“Each and everyone will have different emotional connection to different places in the same map – where they live, went to school, met their spouse or where they used to play some ball as kids.“We had seen that maps had been a popular in interior design for quite some time. But it was always the same places, London, Paris, New York, San Francisco figuring on the posters… we knew we could do something different and better.”
“Most of our marketing efforts so far has been focused on Sweden, but (obviously since you’ve heard of us) it has spread outside our own reach.”