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Reed Gift Fairs 2018: the Sydney style-setters’ event

This weekend marks the return of Sydney’s Reed Gift Fairs, with a holistic experience awaiting retail buyers.

This annual buying event is my idea of HEAVEN. Hundreds of wholesalers, thousands of products, hands-on workshops, networking and a whole lot of inspiration. It is of course Reed Gift Fairs, and it’s coming to ICC Sydney Darling Harbour this weekend, February 24th to 28th! 

Hailed as ‘the biggest buying experience’ of the year, the Sydney Reed Gift Fairs spans two levels of homewares, gifts, jewellery and fashion.

Stallholders do an incredible job with their presentation; each stall really working to stop you in your tracks and entice you to take a closer look, feel and chat. You’d be wise to set aside a full day to work through all the stalls.

Then there’s the wine bars, pamper massage zones, charging stations and multiple food and beverage outlets.

And that’s before you even soak up the learnings on offer through ‘Retail Therapy’. This innovative education series covers social media skills, digital content creation, brand storytelling, smartphone photography and more. Basically, it’s an invaluable opportunity for retailers to fine-tune industry-specific marketing skills, while networking with colleagues.

Something else to make the most of is the ‘Business Matching Programme‘, which uses an algorithm to match the product interests you select during registration with personalised recommendations of must-see exhibitors at the show. Be sure to register ahead of time to have access to this special service.

The team behind Reed Gift Fairs certainly know what they’re doing, having taken out last year’s “Best Show” and “Best Trade Show” gongs in the Exhibition & Event Australian Association Awards.

So pre-register now to save yourself precious shopping time on the day, and if you’re Melbourne based, be sure to put August 4th to 8th in your diary for the Melbourne Reed Gift Fairs edition.

This post is proudly supported by Reed Gift Fairs. Images courtesy of Reed Gift Fairs.

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