If you haven’t come across Kip&Co before, let me describe the lifestyle brand to you in three words: colour, fun and comfort. The three ladies behind the coveted linen and accessories range – Alex, Kate and Hayley – are inspired by “sunny days, laughter, adventure and the next sip of champagne”.
EDEN was shot in Bali and the images take us back to those long days of relaxed holiday living, soaking up the exotic sights, sounds and tastes of faraway places. A couple of my personal favourites are the linen neon pink cushion, the white tassel throw, the woollen blanket with koala head pom poms (so fun for little ones!), and the gorgeous hydrangea print.
I spoke with Hayley to find out more!
Where did the inspiration for EDEN come from?
For our latest collection, we wanted to create something that’s a little wild at heart.
To bring that to life, we took inspiration from far flung paradise locations, beautiful deep green jungle foliage, contrasted with a pop of tropical fruit colours like neon peach, pink and yellow.
We take all of that beautiful inspiration from our garden of EDEN, and find a way to translate that into a whole lot of goodness for every corner of the home.
What does EDEN bring to Kip & Co that is different to previous collections?
EDEN includes the launch of some exciting new capsules including super soft and light waffle towels, robes, ponchos and baby towels in gelato inspired tones – perfect for hot summer days.
Kip&Co has also expanded its travel capsule to include a trolley bag perfect for a cheeky weekend away in style, and a go-to duffle bag for every day. The EDEN neon edit is this season’s ticket to a creating a luminous, vibrant pop of sunshine in your home, get ready to smile!
Where do you ladies go to get inspired and fuel your creativity?
Everywhere! We’re inspired by the every day and the out of the way – a small doodle from one of our kids, or a trinket found in a flea market on the other side of the world – inspiration is all around.
Images courtesy of Kip&Co