Country Road‘s homewares range is a great example of an established Australian brand reinventing itself, innovating and modernising whilst maintaining it’s raison d’être: Natural simplicity with a relaxed, spontaneous style.
The homewares range is simple, functional and beautifully designed, catering for kids and adults alike. The products emulate the Country Road clothes we all know as practical and understated, but classic and cool. Pops of colour against plenty of neutrals and fun, confident textures and prints…
The team’s visual merchandising, photography and styling is also enviable. The colour-themed flat-lay photoshoots are a perfect way to display the products and integrate them with the brand’s clothing divisions. And have you seen those windows?! Vertically displayed rooms – very clever!
I’m particularly loving this winter’s shots, with thick heavy throws and cushions, minimalist mugs and au natural photoframes. Or in the company’s words: “The collection features this season’s decor design cues, blending citrus inspired colours with crisp whites and neutral linens”. Dreamy!