If I say the word ‘UGG’ to you, chances are one thing comes to mind: those comfy, fluffy moccasins that have become a national symbol here in Australia. So you might be surprised to learn that the footwear brand designs homewares too – and very stylish ones at that!
But before I share the new collection, I only just found out myself that UGG was founded on the shores of Southern California in 1978 by an Aussie surfer! The brand’s first flagship store opened in Soho, with stores now trading in Japan, China and Beyond. It has even collaborated on a capsule collection with the luxury footwear super-brand, Jimmy Choo along with Swarovski Elements® in 2009.
So why homewares? UGG Australia’s president Connie Rishwain said:
“Our longtime customers tell us there’s a feeling you get when you slip on an UGG boot or slipper – a combination of relief and utter comfort that is almost indescribable. We’ve translated that feeling of luxurious comfort into our first collection of UGG products for home.”
Striking a balance between the much-loved UGG comfort and functional yet stylish decor, the Home Collection launched in 2014.
Along with their classic homeware pieces (think beautiful woollen throws and cushions) the team has just launched its new summer collection (surely that means summer is not that far away?!).
A couple of my personal favourite pieces are the bamboo knit throws made of natural fibres and the huge sheepskin ‘Quarto’ rugs, which are a new take on the traditional sheepskin rug and are beautiful underfoot, or thrown over chairs or beds all year around.
UGG Australia’s new collection is in store now. Here’s where to find the store closest to you!